As most of the U.S. was getting scorched by a heat wave, this article in the Huffington Post reminded me it’s time to enjoy some rosé. While I love red wine, when it gets really hot, like many people I gravitate toward white. I want something cool and refreshing, but I tend to forget all about rosé. And that’s too bad, because it’s a fantastic summer drink.
I’d bet a lot of other people forget about rosé too. And many probably haven’t even tried rosé in years--after all, the wine had a bad rap back in the day for being too sweet. It’s been hard for rosé to shake that reputation (its pink color probably doesn’t help), and as a result, a lot of customers are missing out on some wonderful light and crisp wines that pair beautifully with food.
Some consumers are embracing rosé: It’s the number-8 fastest-growing varietal in the Northeast, according to the 2011 Cheers OnTrac Bar Managers Study. But rosé’s share of total is still pretty small, even in the Northeast, so it has a ways to go.
Restaurant and store operators have a big opportunity to educate customers on rosé-and encourage them to try some of the new offerings. A lot of folks don’t know what they’re missing with rosé, and some, like me, have just forgotten about it.